Canterbury has today announced a multi-year partnership with Durham Cricket, which will see the brand become Durham’s official kit supplier ahead of the 2022 season.
The partnership, formed between Canterbury, Durham Cricket and national kit supplier KitKing signifies Canterbury’s return to elite domestic cricket in the UK and builds on the brand’s successful long-term partnership with the New Zealand cricket team.
From this upcoming season, Canterbury will provide on-and-off pitch apparel across all formats of the game for the entire club, including its men’s and women’s team, junior pathway teams, visually impaired team, coaching staff and ground staff.
Following the launch of the partnership, Canterbury, Durham Cricket and KitKing have also revealed the first edition of the club’s brand-new training and supporter kit for the 2022 season, ahead of the launch of the playing kits in the coming months.
Canterbury’s latest move into cricket follows their long-standing relationship with World Test Championship winners and T20 & ODI World Cup finalists, New Zealand Black Caps and White Ferns, having been its official kit supplier since 2009.
The partnership with Durham Cricket embodies Canterbury’s brand ethos that sport should be for everyone. Rooted within the local community within the north east of England, Durham Cricket has established a clear commitment to developing and introducing cricket to all ages, genders, ethnicities and abilities.
Ben Brown, Head of Commercial – Teamwear, at Canterbury said: “It’s an incredibly exciting time for Canterbury as we take our first steps back into elite domestic cricket with Durham Cricket. Durham are hugely committed to both the sport and their local community, something which closely aligns with our brand values, so we can’t wait to work closely with Durham Cricket to bring the Canterbury brand to cricket clubs, players and fans in the North East and across the UK.
“Cricket is one of the many sports in which Canterbury has a presence and has been a part of our brand for many years through our partnership with World Test champions New Zealand. We feel that now is the perfect time to bring this back to the UK in what is set to be a hugely exciting year for the brand at elite and grassroots levels.”
Marcus North, Director of Cricket at Durham said: “We are delighted to be partnering with Canterbury and working with KitKing. This is an important period for Durham Cricket as we look to continue our progression on the field and we were keen to ensure the team had the best training and playing apparel available. Canterbury have a great reputation and have demonstrated how supportive they are as a partner. The players love the new range and the initial feedback from supporters has been brilliant.
“With Canterbury having offices and warehousing in the region we felt that there were other good synergies, as it is important for the club to be supporting businesses and jobs in the area. Canterbury were keen to make sure the whole club, beyond the first-team, were engaged and supported, and that was crucial to us. The playing kit, training wear and the leisure range are great quality and they also look fantastic, which is great for our supporters.”
Dips Patel, CEO of KitKing, added: “It’s a privilege to be able to work with Canterbury and Durham Cricket for the club’s new kits. It is a club that is ingrained within the local community in the North East, and we’re excited for the fans and players alike to get their hands on the new kits ahead of the 2022 season.
“Canterbury are renowned for making high quality kit for elite sports across the world, so we’re excited to work with the brand to bring that pedigree to cricket here in the UK.”
Durham Cricket’s new supporter range from Canterbury is available to order now from: https://shopdurhamcricket.co.uk/.