Everyone Active – the UK’s longest established leisure operator – has partnered with Durham Cricket as its new health and wellness partner.
The leisure operator has sponsored the Riverside’s Family Zone, with the Everyone Active brand on show as youngsters have enjoyed lots of fun at all Vitality Blast games this summer with cricket activities.
Located in & around the car park of the Don Robson Pavilion at the Riverside, all of the cricket-based activities have proved a massive success among all ages in recent years.
Activities include catching, bowling and other fielding skills with Everyone Active being at the forefront of the branding.
Everyone Active will also work in partnership with Durham Cricket and their charitable Foundation to deliver the Active Aging 50 not out programme, providing Washington Leisure Centre throughout the year for foundation sessions.
In addition to being lead sponsor of the Family Zone, Everyone Active branding will be located around the ground.
Tom Seymour, Sales Director, Durham Cricket, said: “We are delighted to have partnered with Everyone Active, this partnership is fundamental to the development of community work across the region, in particular our work providing opportunities for our Active Aging programme.
“It is also great news that we are relaunching our Family Zone after two years without due to covid – this is always an important part of our match activity and we are excited to see how much fun will be had throughout the Vitality Blast.”
Ian Bradgate, Everyone Active’s Contract Manager, said: “We are proud to partner with Durham Cricket and to play our part in getting people of all ages active at Vitality Blast games this summer.
“In addition, the Active Aging programme is a really positive scheme and we look forward to welcoming people to Washington Leisure Centre to try it out.”
For more information on Everyone Active, please visit: www.everyoneactive.com